Categorizing Gamers
I fear the crystal ball analysts. From the Yankee Group, to the Parks Associates, these people get paid INSANE amounts of money to tell companies what they want to hear. Where they get their numbers from is typically top secret and the projects are designed to create the most revenue for the analysts’ company in the long term. And we, the silly, silly media play right into their hands by telling you about it. We are so bad.
Analysts firm Parks Associates got data from 2,000 online gamers, looked into their crystal ball and found that there are actually six versions of gamers:
“Power gamers” represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.
“Social gamers” enjoy gaming as a way to interact with friends.
“Leisure gamers” spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.
“Dormant gamers” love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.
“Incidental gamers” lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.
“Occasional gamers” play puzzle, word, and board games almost exclusively.
What box do you fit in?
Link [Gamasutra]
Alexander
Posted to Video Games on 30 August 2006
· Comments (3)
Other stuff like this: gamer categories, parks associates
Is ‘all of the above’ an appropriate response?
Ditto
I’m a Leisure Incidental Occasional gamer.
Maybe I should get some psychotropic meds?