Playstation 3 Commercial From Europe
Look at what the marketing geniuses at Sony have come up with to promote their system in Europe. It’s a mundane story of a boxer going about his business, with some lady whispering about playing in real time. So the boxer represents the PS3, because he reacts in real time? It’s one of those commercials that doesn’t show you anything about the product it’s selling ‘til about 15 seconds at the end. By then, it’s too late. Either your audience has changed the channel, or fallen asleep.
Toots
Posted to Video Games, Videos on 12 September 2006
· Comments (8)
Other stuff like this: commercial, playstation 3, sony
This commercial is way too long. I could’ve gone to the toilet, get a snack from the fridge and play a videogame in the meantime…
I’m sooo lucky that I live in Europe(!)
Ow, and if I don’t keep on my toes, it’s going to hurt? How? Without the rumble feature, the only hurt is having to wait until March.
What a load of absolute bobbins, but the usual from Sony Europe’s advertising to be honest.
What are they trying to say? Realtime weapon changing? Are they insinuating something about the motion control? Or was that to be the piece on the skateboarder they had planned?
I’m really glad Sonys going to be late in Europe so that Nintendo will get the first shot at the motion sensing hype. To see Sony do that it in their ‘we have revolutionised gaming’ way would make my blood boil.
This whole real time interaction crap still comes down to the programming of individual games, it’s not like PS3 imbues all it’s games with the ability to think and adapt its programming in realtime.
I assume this is the PS3 equivalent of the PS2’s “emotion engine” crap, which also was a load of bollocks.
yawn
It’s not a real commercial per se. It’s a part of a short film series that they’ll be hosting on the European PS3 site.
That said, I still don’t like it. :D
I’m glad the US is getting a better slogan and that hopefully we’ll get much better commercials.
Play Beyond everyone!
Oh btw, it’s referring not to the boxer (that’s supposed to be the player), but his opponent. It’s trying to hype it’s AI abilities by saying that opponents in games will be adaptive and learn from you so they know how to take you down better.
Adaptive isn’t necessarily better though. It may take an insane amount of processor power, and then decide on a relatively standard attack anyway. It’s very rare when a game will need to be that flexible. I mean, in shooter, it’s options are going to be run away or fight, it’s that simple.
WTF where they smoking? that “ad” besides being too long sucked more dick than a convention of horny sluts and gays. seriously. it is truly pathetic.
also the whole adaptive thing bloody roar 3 on the PS2 had something like that where it would watch the buttons you pushed and could quickly become better than you, and then all you would have to do is reset the PS2 and it is easy again. to keep all that info would take a lot of memory space.
it sucked, the whole system sucks and i will not be buying it even though i am a fanboy of sony. why because it just plain sucks
I just want to know why Sony can’t come up with their own fonts for the new system. First it was the “Playstation 3” in the SpiderMan font, and now it’s their slogan “This is living” in the Fruitopia font.