Once again, the gaming industry is finding itself in mainstream news. No, no, it has nothing to do with the PS3. Nor does it pertain to that stupid Illinois law costing tax payers over a half million buckaroos. This time, it’s all about J. Allard’s hairdo.
It seems that during a previous E3, Grandmaster J announced to a small group of journalists (as told by Newsweek’s N’Gai Croal) he would wear a dreadlock wig for a month. The story goes as follows:
So fueled by the liquid courage of Morton’s finest Cabernet, we gentlemen decided on a friendly wager. The bet: whether the PSP would reach worldwide shipments of 10 million units within the same 12 month span of time it had taken the PS2, give or take 3 months. We took the pro; Allard, the con. If we were correct and the PSP hit its mark, Allard would wear a dreadlock wig for the entire month of May, including the week of E3 2006. But if Allard were right and the PSP missed our agreed-upon milestone, he would get to shave our dreads. Onstage. During the Xbox E3 2006 press conference. In front of 1,500 attendees. (Did we mention that wine was involved?)
Now that we have the background, here’s the result: over 10 million PSPs shipped within the year, but J. Allard has yet to actually fulfill his part of the bargain. But have no fear! We’ve decided to play Dress Up Dolly with a digital version of J and have determined that he will not only look smashing in not only the wig, but the multi-colored hat that goes with it.
So tell us, J. Allard, now that you know just how damn sexy you’d look like this, what’s stopping you?
Double Life: J Allard’s Big Bet [Newsweek]