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Who's The Real Winner In The Console Wars?

Please select your answer to the above question from the following list:

A. Microsoft (Xbox 360)

B. Nintendo (Wii)

C. Sony (PS3)

D. None of the above.

If you selected A, B, or C, I’m afraid that you’re wrong and are thus required to hang your head in shame. According to Forbes, the real winner in this generation’s console war is IBM. It turns out that IBM created the microprocessors for each corporation’s console, a move which is probably going to help the company’s microelectronics division post some fairly staggering profits.

Using the engineering consulting work it did for Microsoft (nasdaq: MSFT – news – people ), Nintendo (other-otc: NTDOY.PK – news – people ) and Sony (nyse: SNE – news – people ) as a model, IBM has formed a new “technology collaboration solutions” unit that’s expected to post $4 billion in revenue this year. Internal projections call for that division to hit $10 billion by 2010 and $20 billion by 2015.

The “Power” chips (produced for Microsoft and Nintendo) and “Cell’ chips (created for Sony) have helped IBM continue on relatively unaffected after Apple Computers’ decision to drop them and pursue a relationship with Intel.

But the best part of the story is that these chips are going to be used in a plethora of other devices:

IBM is already working with outside companies, such as Mercury Computing Systems Inc., to adapt Cell and other chips for their own new devices. Cell now powers a line of IBM servers and is being used in a supercomputer for the Los Alamos nuclear lab. Toshiba plans to use the chip in TVs.

So, once again, proof that video games make the world a better place.

6 Comments

Andydrew said:

Genius. Utter genius.

raindog said:

Yeah, a friend of mine who does some work for IBM (who keeps inviting me to tour his workplace during the night shift….. hmmmmmm) has been bragging for like a year about the different IBM plants around here making the CPU’s for all three systems. I don’t know how they pulled it off.

@ raindog:
“Would you like to come by tonight and take a look at my cells?” does not necessarily mean they want you to look at microprocessors.

Heyher said:

To boy of tomorrow:
You said it gurlfriend.

Anyway…
IBM= cha-ching!!! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

raindog said:

That’s what I’m hoping, BoT.

William said:

Now would be a good time to buy stock in IBM.

And girls who like girls who like rumble packs!

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William on Who's The Real Winner In The Console Wars?: Now would be a good time to buy stock in IBM....

raindog on Who's The Real Winner In The Console Wars?: That’s what I’m hoping, BoT....

Heyher on Who's The Real Winner In The Console Wars?: To boy of tomorrow:You said it gurlfriend. Anyway…IBM= cha-ching!!! $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$...

Boy of Tomorrow! on Who's The Real Winner In The Console Wars?: @ raindog: “Would you like to come by tonight and take a look at my cells?” does not necessarily mean...

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