Regginator Not Taking Victory Lying Down

I don’t know what it is about Reggie Fils-Aime that fills me with a kind of shameful geek-lust…maybe his Frankensteinian profile, or the confidence with which he shakes his big hands, or the dulcet tones of his manly voice… or maybe it’s the fact that he recently pledged to continue intense manufacturing of the Wii console at what Reg described as “full bore.” Now my tiny head is filled with sugarplum dreams of Fils-Aime behind some kind of Nintendo-erotica drill bit, boring away at my bedrock, which isn’t a bad scene at all…
My questionable taste in CEOs notwithstanding, Reg has every reason to portray himself as a the musclebound John Henry of gaming – a 1.1 million Wii sales record in the console’s first 44 days in North America alone, combined with the sales of 1.5 million Wii and GameCube versions of The Legend of Zelda: Twilight Princess.
Reg’s hot fingers should be teasing a big sexy stylus as well, since the DS pumped out 1.6 million units sold in December – and sold 2 million copies of New Super Mario Bros. last year, to boot. For anyone wanting affirmation about VC and game support for the Wii, Reggie’s comments can be taken as a full-on pledge to make the system rock as hard as it can:
“Our work is just beginning. We’re dedicating ourselves to maximising both manufacturing and distribution full bore throughout 2007, to make sure everyone who wants to experience the future of videogaming can do so just as soon as possible.”
Now, all that is easy to say, but if Nintendo has proven anything it’s their ability to plan the work and work the plan – not being distracted by the absurd technological brinkmanship of their competitors and focusing on bringing relatively inexpensive technology alongside great games. Please, Mister Reg Sir, can we have s’more?
Fils-Aime: ‘Our work is just beginning’ [GamesIndustry.biz]








The Wii will bring peace on Earch and end world hunger!
his last name DOES mean son-love in French.
No….does it really?
I was going to make some crack about wanting him to be my daddy…. but I’m sad to say I just don’t. Love those enormous hands, but there’s just something not right about the dude.
Brilliant marketing exec though. Wonder how long he can stay a legend.
fils = son
aime = first or 3rd person singular form of “aimer,” to like or love