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Alex Ward Doesn't "Beat" Games

Don’t say the word “beat” to Alex Ward when talking about finishing a game (especially if it’s in reference to his baby, EA’s Black). In a recent interview with MTV’s Stephen Totilo, Ward (the creative director of Criterion Games) flipped out when Totilo mentioned he “beat” Black.

“’I beat,’ I love this. Only in America ‘I beat,’” Ward says, visibly irritated. “The American gamers are always talking about ‘I beat it.’” He continues his rant by sarcastically comparing the way Americans “beat” games to how we would listen to albums and watch movies. “‘I beat the Eminem album’ … Or did you go see Casino Royale? Oh yeah, I beat it, I beat it in two hours.’” WHAT?

But then again, this is also the guy that said, “I think Pac-Man is an interesting social commentary of our time.” (He actually says this in the beginning of the interview.) Watch, learn and weigh in...



Alex Ward chews me out -- on video. Beware the word "beat" [StephenTotilo.com]
[Via: GameDrop]

17 Comments

This video is the most amazing thing ever!!!!

Fevrin said:

I personally would think the reason people say they "beat" a game is because a game is usually an active challenge. When you overcome a challenge, you beat it. On the other hand, movies, music, and books are all passive mediums that provide no equivalent challenge (though they can provide challenge in comprehension), so I can't really consider his attempted analogy a good one.

tiny dancer said:

Yikes. Seems like he's awfully worked up over regional language differences... He seems like a prickly guy...maybe a little upset that nobody picked up on the "meaningful" story he meant to write in Black? He certainly seems to harp on the evidently unnoticed brilliance of that game's story...

And yeah, saying "I beat" a game is casual, (because games are casual...does this guy think he's making an Oscar winning documentary?), but it's also appropriate: most games have challenges, and end when you overcome those challenges. In what way is "beat" inappropriate? You can't "beat" a film because there's no interaction, there's no, like, monster to shoot. When I kill a boss, I've beaten that boss. When I kill an end-boss, I've beaten that end-boss and thus, the game. Not exactly a semantic stand-off...

Some asswipe wants to tell me what words to use when I finish a game? Blow me...

Shean5150 said:

Wow I just got major douche chills.So when his team plays football (ya know soccer)I wonder if he says hey the teams just came to the conclusion of the match.good thing they didn't beat my team they just concluded the game with more goals than mine did .I understand him taking his games siriusly but if the game challenges you and you stick with it untill the end you are in fact beating it.Anyone who has played ninja gaiden black knows that when you finish a level no other frase besides "I beat that level"works at all.

Ok rant over thanks for listening to me complain.
Shean5150

MuddBstrd said:

Hurray! The internet succeeds once again at capturing jackasses in action!

Bluebreaker said:

This is rather strange. I'll bet he's gonna fight tooth and nail over his views over this too.

voltRis said:

this guy is a toolbox. pac-man as social commentary? i'd say that's quite a stretch there, sigmund.

i downloaded black. is that the right way to put it? it sucks. how about that one? i threw it in the garbage, where it belongs. i think i got the right terminology that time.

Jenn said:

Sorry, but when he was talking about Pacman as a social commentary he was making a joke. That's why afterwards he said "apologies to Mike Myers for stealing all his jokes". That and the smirk on his face.

Ty said:

Yeah, that smirk just tells you that he spent a lot of time thinking about ways to criticize the people that don't play his games. Bwahaha.

MikeTV said:

Well, I agree with this guy about Movies and Games being compareable... I couldn't 'beat' Spiceworld, Showgirls, or Saw II

SuperTimsy said:

He sounds just like one of those super Tools in college who believe there is symbolism or meaning in every-damn-thing. He also makes himself out to be an ignorant ass regarding the watching of movies and the listening of albums.

HTML[noob] said:

wow this guy is very anti-american

Drinnik said:

It's one of those differences between the US and the UK, I reckon. I was in stitches watching that and I think alot of other British people would be too.

And I wouldn't say he's anti-American, he's just picking up on one thing about American Gamers that bugs him. There's probably tons of stuff about British gamers that bug him, but he didn't mention it because it wasn't relevant.

Kaze X said:

I don't know about the rest of you, but I totally beat that interview segment! =]

Pirate Prince said:

if you look up "smug" in the dictionary, i think you'll see a picture of alex ward.

Clang said:

What an arrogant man! He comes across very badly - I wonder if he's like that in real life!! I thought he was very rude and anti-american.

Bronze said:

His comment about PacMan being a social commentary of our time was CLEARLY a joke.

Don't make a big deal out of something that isn't there.

Even the MTV interviewer came out later to say that the whole interview was intentionally toungue in cheek, but it was misrepresented by MTV.

I don't even think he was serious about Black's story.

This site needs to report real news instead of making stuff up.

And girls who like girls who like rumble packs!

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Bronze on Alex Ward Doesn't "Beat" Games: His comment about PacMan being a social commentary of our time was CLEARLY a joke. Don't make a big deal...

Clang on Alex Ward Doesn't "Beat" Games: What an arrogant man! He comes across very badly - I wonder if he's like that in real life!! I...

Pirate Prince on Alex Ward Doesn't "Beat" Games: if you look up "smug" in the dictionary, i think you'll see a picture of alex ward....

Kaze X on Alex Ward Doesn't "Beat" Games: I don't know about the rest of you, but I totally beat that interview segment! =]...

Drinnik on Alex Ward Doesn't "Beat" Games: It's one of those differences between the US and the UK, I reckon. I was in stitches watching that and...

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