Don’t say the word “beat” to Alex Ward when talking about finishing a game (especially if it’s in reference to his baby, EA’s Black). In a recent interview with MTV’s Stephen Totilo, Ward (the creative director of Criterion Games) flipped out when Totilo mentioned he “beat” Black.
“’I beat,’ I love this. Only in America ‘I beat,’” Ward says, visibly irritated. “The American gamers are always talking about ‘I beat it.’” He continues his rant by sarcastically comparing the way Americans “beat” games to how we would listen to albums and watch movies. “‘I beat the Eminem album’ … Or did you go see Casino Royale? Oh yeah, I beat it, I beat it in two hours.’” WHAT?
But then again, this is also the guy that said, “I think Pac-Man is an interesting social commentary of our time.” (He actually says this in the beginning of the interview.) Watch, learn and weigh in...
Alex Ward chews me out -- on video. Beware the word "beat" [StephenTotilo.com]