Consumerist Ships Sony Golden Feces Award
Apparently there's still some ridicule for Sony to suffer in regards to their atrocious "All I Want For Xmas Is A PSP" fake blog from last year. The Consumerist has shipped off the Golden Shit Awards that the flog earned; the big one going to Sony, the small one going to Zipatoni (the marketing firm which created the blog itself). As if the award isn't justifiably insulting enough, there was this awesome little letter included, as well:
Dear Karen,It is our pleasure to present you with this lucky golden feces in recognition of "All I Want For Xmas Is A PSP" for winning The Consumerist's "Best Flog of 2006" contents (results here: http://tinyurl.com/2bcvyn)
By overwhelming majority, readers of The Consumerist voted the flog Zipatoni created as being the best fake blog on the internet, far outpacing efforts by Walmart and McDonald's.
Zipatoni's Contribution is forever immortalized at alliwantforxmasisapspflog.com, as, for some reason, the original went missing.
May this award serve as shining inspiration to you and your workforce, a reminder that excellence requires not only striving, but straining.
Sincerely,
Ben Popken
Editor, The Consumerist
Lucky Golden Shit Awards Shipped [The Consumerist]
Boy of Tomorrow
Posted to Miscellany on 2 February 2007
· Comments (2)
Other stuff like this: alliwantforxmasisapsp, golden turd, psp, sony, the consumerist, utter humiliation, zipatoni
Letter was cool. And I can’t think of a more deserving campaign or a more deserving company. However, it’s worth noting that Sony does this kind of thing because they are confident -- and apparently have good reason to be confident -- that the public at large won’t notice or doesn’t care, witness these poll results:
http://www.networkworld.com/community/?q=node/10267
At the very least, they can be sure that the benefits of such deceitfulness will outweigh the costs.
Yeah, I think that poll might have more merit if they'd mentioned when it was conducted. Also, brand recognition is one thing, and can even be helped by negative publicity, but when you get down to the bottom line I can go out right now and buy a PS3 or a PSP... and I'm not gonna. And neither are most consumers, apparently.
Meanwhile, if I didn't already have a DS Lite and a Wii, after going to my local stores I still wouldn't have either of them. Yeah, I know Wii skeptics are accusing Nintendo of holding back shipments to simulate demand that's not really there. That's why there were people lined up at my local Target at 5am last Sunday morning trying to get a Wii. Lord only knows you want to hold back shipments of your hot, utterly saleable electronics IN FEBRUARY.