Xbox Ad Pulled From UK Television
This ad has been playing in Europe for about a year; I know this because a friend of mine in Britain sent it over to me last June. Well, apparently it's inappropriate, because the Advertising Standards Agency has decided to yank it from UK television:
The ASA (and this is no shit) says the warning text only served to reinforce "the sense that the events were real, rather than fantasy, and were therefore capable of being copied". Wow. They're also unhappy with the way in which it glamourises "street car racing" and that the "robbers" are congratulated at the end of the "race".
You've gotta be fucking kidding me. The whole point of the ad was to convey a sense of fun: essentially, an elaborate hide-and-seek game mixed with playing tag. But, there are also numerous warning titles explaining that the sequences are being performed on closed sets by professional drivers/stuntmen. How much do you want to bet that the ASA thinks the internet is a series of tubes as well?
XBox advert banned for "glamorising street car racing" [Reuters]
[via Kotaku]
Boy of Tomorrow
Posted to Miscellany, Videos on 4 April 2007
· Comments (3)
Other stuff like this: asa, britain, reuters, television ad, total b.s., xbox 360
UK, not EU, for God's sake! The ASA has absolutely NO competence outside of the UK!
Ha, much better, thanks! ^_^
Corrected. Sorry about that.