The Sims And H & M Join Forces

I kind of like shopping in H & M stores. Well, no, not really "shopping", per se, but I'm usually happy to go in with my sister and steal a book from the shelves to read (last time, they had The Art of the Matrix) while she goes and tries on clothing. This usually ends with her spending an absurd amount of money on clothing that I'm pretty sure gets lost in her closet... but, hey, whatever makes you happy.
For those of you mall fashionistas who just can't get enough of the retail chain, good news: you can actually create your own fashions and then set them up in your Sims' own little stores. Oy vey, are you serious?
The all-new retail-themed items include mannequins, clothing racks, cash registers, fitting rooms, and more. Design a fashion runway where your Sims can showcase their favorite outfits on the catwalk.
If H & M were just giving this away with purchases over a certain amount, I might be a little more in favor of this expansion. Unfortunately, the only promotion going on for the expansion seems to be in the form of a "fashion" contest that seems about as far removed from real fashion design as possible... especially since we have to buy the expansion to enter the contest. Too bad we don't even know what the prizes are; as a result, this whole thing reeks of cheap marketing trying to pass itself off as something of quality.








Actually, this isn't a full expansion, its just stuff pack, one of EA's many ways of making more money then they need.
I don't consider these things full expansions since they don't add anything other then objects or clothes unlike the real expansions that had new gameplay and such to the games.
Objects for a clothing store is one of the few ares where the Sims modding community has been a bit under-active, so this stuff pack actually has something lacking in the game.
What the hell is H & M?
@scarritt
http://en.wikipedia.org/wiki/H&M
Its some sort of clothing store. Honestly, I can't say I've ever heard of it up until this though.