Sony Hopes To Break Even By Year's End
Because of the high-end components Sony uses in the PS3, they have been losing cash on every unit sold. Since the launch, Sony has been trying to reduce this negative margin, which is approximately $200, by lowering the manufacturing costs of the system. Sony executive VP Nobuyuki Oneda claims that Sony hopes to reduce the margin and break even by the end of this fiscal year which ends after March of 2008.
Sony aims to reduce the manufacturing costs of three system components, the Cell processor, the RSX chip and the Blu-ray optical components. The processors are being redesigned from the costly 90nm version to a thrifty 65nm chip. Besides the reduced costs of the unit, Sony should expect some sold sales from their upcoming titles, Heavenly Sword, Little Big Planet, and Warhawk.
Sony Aims for PS3 Break-Even This Year [Next Generation]
Toots
Posted to Video Games on 30 July 2007
