Sony, Sky Join Forces To Bring Video Content To UK PSPs
In a move that's sure to please PSP owners in the UK and Ireland, Sony Computer Entertainment Europe announced today a partnership with SKY, the UK's leading entertainment provider, to deliver on-demand video to the PSP. While we've known Sony has been moving toward the goal of on-demand video content (not to mention that online store we've heard about, which will surely beef up the PSP's metaphorical physique), the formation of a joint venture company between SCEE and SKY, which boasts 21 million viewers, is another solid move in the right direction.
It's certainly frustrating for consumers to wait for the features and content we know we'd love to see on the PSP, but Sony seems to know what they need to do. Despite the oft-hyped nine lives of the UMD format, I still think I'd be more likely to download shorter-form television programs and the occasional movie rather than add to my lonely little collection of UMDs.
Hopefully we'll see some more concrete developments of this sort Stateside as well, following up on the Gamers Day talk back in May. In the meantime, let's while away the days and weeks by talking about our feelings: What's more important to the success of the PSP, downloadable video content or downloadable games?
Or make the jump to skip your stupid feelings and read the press release. And where's my whiskey, boy?
SONY COMPUTER ENTERTAINMENT EUROPE AND SKY JOIN FORCES TO DELIVER VIDEO ON DEMAND SERVICE TO PSP OWNERS
London, 27 July 2007. SKY and Sony Computer Entertainment Europe (SCEE) today announced the formation of a Joint Venture company to deliver on-demand entertainment content to owners of the PSP™(PlayStation®Portable) in the UK and Ireland.
The Joint Venture company, with equal Board level representation from SKY and Sony Computer Entertainment Europe will draw on the unrivalled entertainment aggregation expertise and technical leadership of SKY, and the handheld entertainment knowledge and brand power of PlayStation®. The company will establish PSP and the new ground breaking video download service as the natural partners for those seeking the ultimate choice of portable entertainment content.
Focusing exclusively on delivering video content to the PSP, the Joint Venture will initially provide a wealth of video and film content to the more than 2.3 million PSP owners in the UK and Ireland. The two companies are already in discussions with entertainment content providers across Europe to facilitate future introduction of the service to European PSP owners.
More information on the service will be announced by SCEE at Games Convention in Leipzig, Germany on Wednesday 22nd August.
tiny dancer
Posted to Hot Stuff, Miscellany on 27 July 2007
Other stuff like this: ireland, on demand video, psp, scee, sky, sony, uk
