Irrational Games Renamed 2K Boston & 2K Australia
Take-Two Interactive Software has announced that Irrational Games, the studio bringing you BioShock, has been renamed - twice, apparently! The studio, headquartered in Boston but with offices in Canberra, Australia as well, has been rechristened 2K Boston and 2K Australia. Given Take-Two's penchant for buying studios and rebranding them (as they did with the many Rockstar offices, many of which were once studios with their own names), this shouldn't come as a terrible surprise. Why not apply the same principle to their other many-headed subsidiary?
In fact, 2K is probably "adopting" Irrational Games to score more street cred when BioShock, expected to be an enormous success, launches. Said 2K Boston pres and Creative Director Ken Levine:
“We’re proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides... The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry.”
There you have it, kiddo, from the man who made BioShock. Standards of quality and innovation, prepare to be raised.
Jump for the press release.
Irrational Games Renamed 2K Boston and 2K Australia
Standout development studio behind BioShock changes names of US and Australian offices
NEW YORK--(BUSINESS WIRE)--Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today the name change of industry leading development studio Irrational Games to 2K Boston and 2K Australia. Headquartered in Boston, Massachusetts and with offices in Canberra, Australia, Irrational Games is an internationally renowned developer of story-driven, genre-defining games with award-winning hits like System Shock 2, Freedom Force, Tribes: Vengeance, and SWAT 4. The name changes to 2K Boston and 2K Australia symbolize the studios’ further integration into the 2K Games family following their outstanding performance on BioShock™, the upcoming blockbuster available exclusively for the Xbox 360™ video game and entertainment system and Games For Windows on August 21, 2007 in North America and in Europe beginning August 24, 2007.
“Irrational Games is widely recognized as one of the most innovative development studios in the world,” said Christoph Hartmann, President of 2K. “Following their incredible efforts in bringing BioShock to life, we are proud to make the newly renamed Irrational Games studios a cornerstone of our game development family.”
Recognizing the exceptional talent and creative vision that have made Irrational Games one of the industry’s premier developers, 2K Games has fostered the studio’s growth by substantially investing in its people, allowing Irrational Games to almost double in size since the studio’s acquisition by 2K in 2005. With the upcoming release of BioShock – one of the year’s most hotly anticipated titles – 2K Boston and 2K Australia, with the backing of 2K Games, are raising the bar for forward-thinking game design.
“We’re proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides,” said Ken Levine, President and Creative Director of 2K Boston. “The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry.”
For more information, visit the 2K Boston and 2K Australia websites www.2kboston.com and www.2kaustralia.com.
tiny dancer
Posted to Hot Stuff, Miscellany on 10 August 2007
Other stuff like this: 2k, 2k australia, 2k boston, bioshock, irrational games, ken levine, take-two
