Xbox Gives 5 Free Movies With HD-DVD Player To UK Customers
When Microsoft starts giving stuff away for free, you know something ain't right. To bolster the slowly, painfully sinking ship that is HD-DVD, Microsoft announced today a major promotion that sees upwards of £100 worth of free HD-DVDs packaged with the £114.99 Xbox 360 HD-DVD player.
The offer lasts until January 31, 2008, and has a big catch: British format fanboys will be able to pick five HD-DVDs out of a limited pool of 13 titles, and will have to send in a form along with the barcode of their new HD-DVD accessory, and can expect to wait up to 28 days to receive their bounty.
That's a pain in the ass, innit? The films available are a mixed bunch: Serenity, The Chronicles of Riddick, Hulk, Children of Men, The Fast and the Furious: Tokyo Drift, Troy, Full Metal Jacket, Corpse Bride, The Prestige, Swordfish, Black Rain, Dreamgirls, and Word Trade Centre. Wait... Swordfish? This is supposed to be an incentive, not punishment...
Test market, anyone?
Xbox® Announces Free Movies With HD-DVD Player
Microsoft® teams up with leading film studios to offer free HD-DVDs
LONDON, Friday October 19th - Microsoft today announces a major promotion with Hollywood’s leading film studios that will offer five blockbuster movie HD-DVDs completely free when you buy the Xbox 360™ HD-DVD player at an ERP* of £114.99.
From now until the 31st January 2008, anyone who purchases the state-of-the-art HD-DVD player for their Xbox 360 will be able to choose from 13 major film titles from studios including Warner Brothers, Universal, Dreamworks and Paramount. To receive their movies, customers simply send in a form, along with the barcode of their new HD-DVD player and Microsoft will ensure they are sent their HD-DVDs within 28 working days.
Commenting on the deal, Stephen McGill, Head of Gaming and Entertainment for Microsoft UK said: “The HD-DVD player for Xbox 360 gives customers a high quality and affordable way to enjoy state-of-the-art HD-DVD movies. We’re delighted to enable everyone to enjoy the technology to the full and offer some fantastic movie releases, completely free.”
The titles on offer are: Serenity, The Chronicles of Riddick, Hulk, Children of Men, The Fast and the Furious: Tokyo Drift, Troy, Full Metal Jacket, Corpse Bride, The Prestige, Swordfish, Black Rain, Dreamgirls, Word Trade Centre.
tiny dancer
Posted to Miscellany on 19 October 2007
· Comments (1)
Other stuff like this: hd-dvd player, microsoft, uk, xbox 360
They are already doing this in other parts of the world... they did it in the US, I'm not sure if its still running but it was there, and they just brought it to canada recently. Also... HD-DVD has been outselling blu-ray for the past couple months, with transformers being released I don't see it slowing for the time being, so far from a sinking ship. Just thought I'd share that since you show it as a dead format when it is far from one.