Today, Next Generation filed an interesting interview with Wedbush Morgan Securities analyst Michael Pachter. As the world delights with fascination for the prospect of gaming on the iPhone, up chimes Mr. Pachter with this forecast:
"To the extent that hip, rich people are an interesting gaming audience, iPhone games will work. My guess is that this group is only interested in the most rudimentary games, and that the market will be small."
As a gamer who adopted the iPhone during the launch week, I cannot help but wonder if I should feel complemented or not. Here, the image painted of the iPhone is one with vapid charm, ensnaring young whelps like myself into becoming stupified by its presence. Also, it is not every day that I am referred to as, "Hip," or, "Rich." Although I believe that Peggle, though a "rudimentary" title, will absolutely kill on the iPhone, I doubt that I will become dismayed by the opportunity to purchase more intricate, robust games.
As the first wave of titles designed for the iPhone drop over the upcoming Summer, developers will soon see if the platform fares as economically viable. Considering the low cost for development and the sheer variety and versatility for available inputs and networking abilities, the potential for unique gameplay is overwhelming.
There was a similar position taken by these analysts during the first portion of the Nintendo DS' life span. To quote Mr. Pachter, this time from The New York Times,
"The DS is still a kid's device."
Now, it is generally accepted that children, to use Mr. Pachter's verbiage, focus more on playing rudimentary titles.
I wonder if Apple should steer their product away from their rich, hip, young adults and refocus the brand to ensnare this analytically ensured children's market? Hopefully, they considered peanut butter and jelly sticky fingers when designing the iPhone.