Pump Up The Jams With Grand Theft Auto 4
With a soundtrack triumphed as, "the biggest in the history of entertainment," Rockstar Games and Amazon.com have teamed up to create a unique music distribution service for the 200+ tracks available within the game. Fueled by the 6,000,000+ songs sold for Rock Band, Rockstar Games is obviously eager to a slice of the revenue.
Advertised throughout Liberty City, the cheekily-named "ZiT" technology is built into the game's mobile phone interface system. As players cruise around the world listening to the in-game radio, they can at any point 'mark' a song by opening their phone and dialing the number ZIT-555-0100. Gamers will then receive a text message with the song and artist names, and if they're registered at the forthcoming Rockstar Games Social Club community site, they'll find an e-mail waiting in their inbox with a direct link to a custom playlist on Amazon.com. All songs tagged "ZiT" will be stored here, available for preview and purchase at Amazon's going rate of $.89-$.99 per track.
The real kicker for this development is that the soundtrack is supposedly derived of specifically selected tracks, some of which will not be available anywhere else.
The idea seems watertight given the rampant popularity of the previous soundtrack installments. Add in the potential to have a locked-in audience of Grand Theft Auto fiends constantly being targeted for potentially 100+ hours toward song purchases and soundtrack creation, and this may well be the new form of targeted marketing that developers have been waiting for.
GTA IV Unveils New Music Download Model
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Posted to Miscellany, Video Games on 27 March 2008
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