EA To Mimic Wii Fit's Formula?
Wii Fit is going to sell like hot cakes. You know it, I know it, and, as soon as the major TV talk show blitz starts, so will you mother, aunt, dad, etc. With just about every primary game retailer having already closed down pre-orders, Wii Fit will be drawing in tremendous revenue for Nintendo. So, with that in mind, why wouldn't the largest third party manufacturer consider jumping into the fitness crazy as well?
"We're watching very closely what the Wii Fit board does... And we're working on stuff, trying to work out how we can use EA Sports applications there. We also need to make sure we're delivering something that's truly exercise. I'll call Wii Fit more eastern fitness, where it senses weight and balance, like Tai-Chi. It's more about holistic fitness. I don't think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now.""It can't feel like a workout. We need to distract people and not make this exercise feel like work, but like they're having fun. So mini-games, things where you're actually laughing out loud, that's the stuff we're working on. It's something I've always been passionate about, and who better than us to go and play in that market?"
Given Electronic Arts president Peter Moore's previous work experience as a physical education instructor, and a new corporate initiative in creating fun games for everyone, EA's physical fitness title may end up being a welcome supplement to the Wii Fit workout.
EA making Wii fitness game [Eurogamer]
[via: Kotaku]
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Posted to Video Games on 8 May 2008
Other stuff like this: electronic arts, mimic, nintendo wii, wii fit
