Sony, I've mentioned this before, and I feel equally justified in repeating myself: Fire your entire PlayStation marketing team--Every last one of them.
Really, just who are you marketing to with melty-screamy death babies, pseudo-Chicano gangster rodents, decapitated goats, racial power-plays, gratingly overzealous PSP savants, and now, the ultimate in WTF, the thumb-penis (or "thenis," or "phumb")?
Be forewarned, disturbing images await after the break.
Oh, let's zoom that in for you.
I have to wonder why Sony would continue to pursue such lackluster advertising for one of their flagship properties while also creating stunning, cinematic moments for their Bravia television line. Better yet, what does this say about PlayStation 3 owners? Is it supposed to be representative of the mixed messages PlayStation 3 owners have in regard to the joy they receive from owning their PlayStation 3, or is it demonstrating the meager equipment PlayStation 3 owners are shown as owning?
Perhaps it's to represent the joy to be had in upgrading to the DualShock 3? The world may never know.