How I Met Your Mario: CBS Shows Airing In GameStop
CBS, the television network popular with grandparents and republicans, is teaming up with GameStop to create a new television "channel" to air in the video game store's locations across the United States. While programming on the service will include game previews and developer interviews, it will also feature full episodes of CBS programming, as well as clips from shows, music from Last.fm, and other CBS media properties. Mike Hogan, Senior VP of Marketing at GameStop, explains why they will never let you escape.
GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out ...The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers.
I don't know if I've seen too many people hanging out at GameStop, but I hope they're ready for all the CSI they can stomach. Actually, there is no word about what shows we might expect on the service, but since the deal seems to be a good way for CBS to attract younger eyes, it's likely that the network might feature shows skewed toward a more appropriate audience, like How I Met Your Mother and The Big Bang Theory.
Recently, CBS bought CNET, and along with it videogame website Gamespot, but it remains to be seen whether the channel will take advantage of the website's assets
GameStop Launches TV Network [MCV]
[via: Kotaku]
Dawdle
Posted to Television on 7 June 2008
· Comments (4)
Other stuff like this: advertising, cbs, gamestop, invading your personal space, television
I have no idea why a store would want to air content that would actually KEEP people in the store, "hanging out" as they say. I'd think they'd want people to linger only long enough to make a few impulse purchases and then get the heck out. Are they gonna put in some couches and sell coffee and muffins next?
When they start having a buffer and disc doctor units in the store to make sure the used disc you buy actually frakking works, I wont buy another used game from them again.
Oooooh, Wootini, I think you've stumbled onto an untapped resource here! Just think, Mario power mushroom muffins and triforce cookies for the hungry mall traversing gamer! lol
....This is a bizarre idea. They want people to hang around? How does loitering improve their sales?