EA Almost Apologizes For 'Crappy' Franchise Games, Promises To Stop
When he's not trying to eat Take-Two, EA CEO John Riccitiello does an honest day's work for his megapublisher. I like his gusto, and today I like his refreshing honesty: declaring that the exploitation of "crappy" franchises and licenses isn't what EA's all about. (Any more.) Riccitiello promised us the "best title plan of any company in the industry," and with the good product they've been working on (Dead Space, Mirror's Edge, Rock Band 2, etc), I'm inclined to give the boy a chance:
"Frankly I think that a lot of the intellectual property we create are better than the licenses. That doesn't mean there isn't room for great licenses. There's room for both," stated the ever-frank CEO. "I think what you're noticing is that in years gone by we haven't had as many great, original intellectual properties. There's a lot more of that this year from EA and I think from here forward.
And:
"I think what redeems our industry is quality, and I think we take a step back every time we take a license and exploit it with a crappy game. That's not what we're about."
See? The freaking CEO of EA all but copped to running the gaming equivalent of a puppy mill alongside EA's otherwise sterling pedigree of original and time-honored IPs. Maybe by this time next year, I won't even have a beef with film franchise games anymore?
No? Nah, I didn't really think so either. But a fella can hope.
EA promises its games won't be 'crappy' anymore [Destructoid]
tiny dancer
Posted to Hot Stuff, Miscellany on 5 August 2008
