Xbox Rocks The Vote
Well, this is a new one, but I've gotta admit, I'm surprised it took this long for someone to think of it. Microsoft and Rock the Vote have teamed up to give Xbox 360 owners the chance to register to vote via Xbox LIVE starting on Monday, August 25, which happens to coincide with the very first day of the Democratic National Convention. (That's what's known as synergy) Xbox will also have a presence at both the Democratic and Republican conventions, promoting Rock The Vote and educating about creating safer, parentally-controlled gaming environments.
"Xbox is a natural partner to help us reach out to youth voters," said Heather Smith, executive director, Rock the Vote. "To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there's no doubt in our minds that many are on Xbox 360 and Xbox LIVE."
Via Xbox LIVE, 360 owners will be able to register to vote (if they haven't already — and if not, why not?), voice their opinions to the candidates through an exclusive forum and participate in polls. This is a really great way to reach out to an audience that might not bother registering to vote and get them interested in picking our next president. Of course, having to enter all that information on a gamepad would totally suck!
Wootini
Posted to Video Games on 21 August 2008
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Name: Dave