PAX 2008: Tramp Stamp Advertising
Ahhhh, game conventions, with their booth babes scantly clad with outrageous outfits in order to lure male gaming press and gamers alike into their advertising webs. They exist because they work, very well; however, there are always publishers and developers who like to take the high route and use other methods of drawing people into their booths to checkout their latest offerings. One of the creative forms of advertisement I was most impressed by was that for Ubisoft's and Gearbox Software's upcoming game Brothers In Arms: Hell's Highway. At their booth they had two men dressed in army fatigues, one of which was giving people free airbrush tattoos and the other was giving free army haircuts. Now the major draw to the booth was that anyone that was willing to get the army haircut and have "HELL" tattooed on the back of their head was promised a free copy of the game when it comes out at the end of this month.
However, for this reporter the free game was not as big of a draw as was the guy giving out the tattoos (on the left in the picture above). As we watched him put tattoos on people's forearms and biceps I quickly devised a plan with our new "still-secret" writer on where I would get my tattoo: tramp stamp territory (small of the back). It mainly started out as a joke to see if the tattoo artist would really be willing to give me the tattoo there, but when I asked and he said 'sure', I decided that I better go the whole distance. I signed the waiver and sat on the chair, and waited for him to give it to me. A half a minute later I was stamped for the army and the army man was nice enough to pose for a picture with me. The funny thing is that the advertising campaign worked out well for the game since I saw plenty of people with shaved heads at the convention, and I also showed off my tattoo to anyone willing to listen to the story of how I had the army bear tattoo my ass.
PixelPoet
Posted to Hot Stuff, Video Games on 2 September 2008
· Comments (11)
Other stuff like this: brothers in arms hell's highway, gearbox, pax 08, tattoo, ubisoft
Nice bare midriff action there, Pixel. I can't believe you left it up like that for the rest of PAX. ;)
Love the pictures and I seriously can't believe you got a tramp stamp lol
You go, girl!
:D
MMMMMM bear meat.
Awesome. Simply awesome.
I shamelessly got a fake tattoo as well for the sake of meeting the hot bear too, but I wasn't brave enough to get it there!!
Had a great time meeting you, PixelPoet! See you at next years PAX?
So jealous!
You lucky bastard! :p
The army bear is fricking awesome!
so... what did you two do afterward?
And that's why people call me pervert, children!
I'm still jealous, why didn't I think of that. I went with the inner forearm tattoo. I would have had him tattoo me all over if I thought he'd do it, but the Tramp Stamp... zedOMGWTFBBQ! Brilliance Pure Brilliance.
I don't usually say this, but, "WOOF"
I can't help it. I love me a bear in uniform....even a fake one :)