Don't Advert Your Eyes: Political In-game Ads
Well as Asterick reported earlier this week, many players of Burnout Paradise have started seeing in-game adverts from the Obama political campaign. Well the associated press has picked up the story and it turns out that Obama's campaign has actually taken out in-game advertising in nine videogames from Electronic Arts and Activision including Guitar Hero (which I didn't even know had in-game advertising) and Madden 09. The ads themselves are there to urge voters in states that have early voting (Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado) that voting has already started and also give a link to a website that helps guide you throught he process of voting early (voteforchange.com).
This is slightly exciting since Obama is the first presidential candidate to ever take out ad space with videogames, which ads some clout to the whole in-game advertising business model. Apparently that idea made Don Reisinger over at CNET excited enough to make a rambling video about it, that I have linked after the jump. Oh, and to any of you readers over the age of 18 in those states listed above, remember to vote early and vote often.
PixelPoet
Posted to Video Games on 16 October 2008
· Comments (2)
Other stuff like this: activision, advertising, cnet, ea, obama, politics
"Vote often"? Um no, just once per election please. Anything else is a federal offense.
hahahahahaha... when i read the innitials... B.O... i was like... body odor XD?