Bath Time Fun With European PSP Ads

Well it looks like the advertising department for the EU Sony Brand is at it again. You might remember a few of their risque ads that we've reported on in the past (like the NSFW one last year of a male digit). Well, for a year they had been laying low, but it looks like they got themselves dirty again and needed a bath to get clean. Luckily they knew what (and who) to bring along to make bath time much more fun.
That's right, the cute shaved-chested, hairy-legged man on the right is part of a new ad campaign that Sony is displaying in Europe. I have to admit that I find this ad a little more tasteful and pleasant to look at; however, I think playing the PSP in the tub might result in a few causalities, at least for the handheld electronic, especially with all those bubbles. Although, if the guy is playing Bubble Bobble, then the bubbles make him one die-hard fan of the game. There's another picture with a different color PSP after the jump, just make sure to take a clue from the ads and clean up all your dirtiness afterwards.
PSP Lifestyle Photo Stock Clearance #4 [UK RESISTANCE]









I think this is a little more effective than the others though.
He's certainly making me want to buy one!
Worse thing is... I already have one O.o
So, does he come as part of a bundle? :)
Not quite a new campaign... I first saw one of the photos a few years ago. Or are they reusing them for a new campaign? The big problem is, why would they use the original PSP in newer campaigns?
This is REALLY tasty. MMmmmm.
If he's included...I would totally buy it!...:D