Blizzard Trademarks 'Cataclysm', For Everything
Watchful fans of Blizzard have discovered something this week. The MMO juggernaut has trademarked the title 'Cataclysm' for just about every single product type under the sun. I'm not talking about just games either, check out this list.
- Entertainment services, namely, providing on-line computer games; providing computer games that may be accessed via a global computer network; and providing on-line information in the field of computer gaming entertainment
- Comic books, computer game strategy guides, trading cards, coloring books, adhesive stickers, rub-on transfers, notebooks, stationery-type portfolios, posters, greeting cards, calendars, instructional leaflets in the field of computer games, computer game instruction manuals, catalogs in the field of computer games, advertisement boards of paper or cardboard, photographs, art prints
- Computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; interactive multimedia computer game program; mousepads
Basically everything except Cataclysm brand condoms. (which probably wouldn't sell well, based on the name) What does it mean? Well, hard to say, but the two most popular theories are that it's the name of the next World of Warcraft expansion, (the rumored 'Maelstrom' expansion could certainly come out under this name), or some sort of game service similar to Valve's Steam. My personal theory is that it's BOTH.
If Blizzard's previous pattern of trademarking is any indicator, we'll see something more about this at Blizzcon, because this is right about the time they did the same thing for their previous expansions. IE, trademarking it a few weeks before a Blizzcon announcement.
Blizzard trademarks "Cataclysm" [MMO-Champion]
Sgt. Sausagepants
Posted to MMOs, Video Games on 1 July 2009
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