Yahoo Selling Off Games Unit
Yahoo is shopping for a buyer for its Yahoo Games division, evidently divesting itself of "non-core assets" to weather the economic times. This comes despite Yahoo Games' staggeringly high traffic: with 19.2 million monthly unique visitors, Yahoo Games is second only to EA in that department - and not by much.
Add to that figure the already-in-place partnerships with revenue-generating ad firms Double Fusion and NeoEdge and hundreds of games from the likes of PopCap, Big Fish Games, and Gogii Games, and Yahoo Games looks like a pretty tasty morsel for any entity with the financial to snatch it up and maintain operations.
Two buyers are reported to be interested, and speculators have fingered News Corp., which could add Yahoo Games to its IGN network or MySpace, which is getting back into games.
Also under suspicion are retailers such as Best Buy and GameStop and Yahoo competitor portals MSN Games and AOL Games (shudder).
But since the Yahoo brand is so integral to the success of the games operation, any potential buyer that isn't in a place to confidently incorporate Yahoo Games' considerable bulk into its own operations may want to ink a deal that retains the Yahoo name, lest those 19.2 monthly visitors evaporate like the spilled milk of metrics.
Report: Yahoo Games for Sale [GameDaily]
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Posted to Hot Stuff, Miscellany on 31 July 2009
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