So Shenmue 3, right? Gamers have long dreamed of the next (and final?) chapter of Yu Suzuki's epic series of a boy looking for revenge and tiny plastic toys, but after the relative failure of the prior games in the series, Sega is understandably shy about making another game in the series.
According to a translation of a translation of the Xbox 360 version of Famitsu article, the folks at Sega still want to make the game, but they just can't justify it. They also claim that, if they get help from one of the big three console manufacturers in paying for the production of the game, that company will be guaranteed exclusivity. In a sense, they're pretty much passing the buck off on Microsoft, Sony, and Nintendo. Smooth move, Sega!
Microsoft helped release a version of the second game for the original Xbox, but aside from an appearance by the game's hero Ryo in the upcoming Sonic and Sega All Stars Racing, Sega hasn't really had much love for the series in the last few years. Obviously there's no way of knowing whether Sega is seriously in talks with any companies, or if this is just a bit of fan service, and an attempt to get rabid fanboys to get off their backs about the game just a little bit. Still, it's always nice to dream.