I recently came across an article on Ars Technica talking about how Ad Blocking can cause the sites you like to visit to take a financial hit. While this is something that I have long recognized, Ken Fisher did such a great job explaining the issue that I decided that it is worth repeating here:
There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue. Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising.
Now GayGamer isn't the size of Ars, but we do have the same kinds of expenses to keep the site running. We have not yet implemented an ad free subscription feature, and we will give it serious consideration for those who wish to support our efforts. However, for the rest of you who do block ads, I'd like to suggest that doing so actually prevents us from being able to bring you more regular unique content. Remember that this site is not a huge money maker, it is a labor of love. We would like to expand our features and even begin video content, but the biggest restraint has been one of capital. So I am appealing to you to consider turning off your ad blockers, at least for GayGamer and any other sites that you love. We welcome your presence, but in order to exist, we require your presents (in the form of viewing ads).
Why Ad Blocking is devastating to the sites you love [ars technica]