It may be the recipient of scathing remarks from the likes of Courtney Love and Tim Schaeffer, but Activision Blizzard only grows stronger the more you hate it. Like his idol Emperor Palpatine, Activision CEO Bobby Kotick has seen enormous profit from his wicked, wicked ways: to the tune of a 33% sales increase for the first quarter of 2010.
The world's biggest game company earned $714 million over that period, and when it comes to profit actually managed to double earnings over last year - $381 million to $189 million.
Modern Warfare 2 and WoW continue to rake in the most moolah - no surprise - and sold a million units of MW2 DLC Stimulus Package on day one alone. That number hit 2.5 million by the end of the first week.
Also helping the bottom line is the well-performing game tie-in to How To Train Your Dragon - and that left-field publishing deal with Bungie isn't going to hurt, either.
So while Infinity Ward fans and supporters may still be caressing the bricks they long to toss through Activision's windows, Kotick and co are laughing all the way to the bank. With numbers like this, can you blame them?