Battle.net & Facebook Conspire, Worlds Conquered
It was only ever a runic health potion away: the world's most popular social platform and the world's most popular online gaming platform were married today in a quiet service performed by Activision head Bobby Kotick's personal Satanic priest. Plans for the integration of the two megaservices were also announced.
First up, StarCraft II: Wings of Liberty players will be able to easily add Facebook friends who are registered with Battle.net to their Battle.net friends lists. That's the only feature announced so far, but expect more integration between the two platforms - anyone who's joined me in the SC2 beta will know that Battle.net and ease-of-use regarding social functionality is a huge priority for Blizzard at the moment, and will only become more so after the July 27 release of SC2.
Blizzard COO Paul Sams cheered the move:
"We're pleased to be working with Facebook to integrate their platform with Battle.net to enhance the social-entertainment experience for our players... This new functionality will make it easier than ever to connect with friends on Battle.net and play StarCraft II and future Blizzard Entertainment games together."
Keep an eye out for Activision Blizzard Facebook's upcoming merger with the nation of Canada later this year, forming the world's first Epic Lootocracy. The new country will be rechristened 'Northrend' as soon as Kotick's thralls finish construction of his steel fortress of unstoppable undead might.
Actual info after the jump.
BATTLE.NET AND FACEBOOK INTEGRATION
ANNOUNCED
Blizzard Entertainment's next-generation online gaming platform will integrate with Facebook to enhance social gaming experience
IRVINE, Calif. - May 5, 2010 - Blizzard Entertainment, Inc. announced today that its Battle.net® gaming service will integrate with Facebook®, linking the world's premier online gaming platform with the world's most popular social platform. The first step in the integration will enable StarCraft® II: Wings of Liberty™ players to quickly add Blizzard gamers who are friends on Facebook to their Battle.net friend lists, facilitating their social gaming experience on the service.
"We're pleased to be working with Facebook to integrate their platform with Battle.net to enhance the social-entertainment experience for our players," said Paul Sams, chief operating officer of Blizzard Entertainment. "This new functionality will make it easier than ever to connect with friends on Battle.net and play StarCraft II and future Blizzard Entertainment games together."
The new Facebook functionality in Battle.net will be tested in the near future via the ongoing StarCraft II: Wings of Liberty beta test and will be available to all StarCraft II players when the game ships later this year. Information about other Facebook-related features on Battle.net will be announced at a later date.
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Posted to Hot Stuff, Video Games on 5 May 2010
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