As another small step in to the massive video game market, billionaire Rupert Murdoch's media empire News Corp has purchased San Fransisco-based social networking games developer Making Fun. The company's goal is to ease itself in to the market, rather than diving in with a splash. In April of 2010, News Corp bought Irata Labs, a three-person social network gaming team also based in San Fransisco. Though not necessarily a household name on its own, News Corp is the owner of such media outlets and websites as myspace.com, the FOX television and film family, SKY, and IGN Entertainment, which it purchased in 2005.
While News Corp may still be new to the business of games development and production, it is not the company's first venture in to video games per se. In 2009, News Corp announced that it intended to transform its floundering MySpace website in to a social network gaming platform, and thereby get back in to competition with Facebook.
What are the ramifications of News Corp's foray in to gaming? At the moment...very few. However, an entity with that much reach, money and power could very quickly alter the landscape around it, suggesting that the industry will be keeping an eye on News Corp's future moves.
[image via: PSFK]