Which is probably what drives the slightly unsettling music and camera angles in this brand-new, fully-augmented, live-action commercial for Serif Industries that you see above. Marvel as a young woman plays piano with robot hands! A hiker with too-perfect green eyes captures a sunset with a thought and sends it to his partner's smartphone! Then, watch as a father innocently throws a football to his son--just as the minor chords kick in and everything goes into sickening slow motion! What could this mean for our families?!
If the marketing's message is any indication, it's that transcending humanity with technology is a sin, no matter how much your company's name sounds like 'angel.' It's especially strange that the developments so far seem to make a case for Jensen overthrowing this industry giant, but given that Human Revolution is a prequel, we know all too well that augmentations aren't going away anytime soon in the Deus Ex universe. We'll have to wait and find out in August whether Jensen can affect the future.
Regardless of your position on the science of human augs, this commercial must've cost a pretty penny more than most game trailers, so enjoy the view! (Also, who's hoping this leads to some sort of Deus Ex ARG?)