It looks like having them host the official launch of the 3DS was only the start for Nintendo's partnership with Best Buy. Because they've just announced that the electronics retail giant will be offering customized, automatic WiFi in about 1,000 select Best Buy locations beginning June 7. (Which is when the eStore finally launches.)
"We want our customers to fully tap into the potential of their Nintendo 3DS device, so we're pleased to offer free access to special Wi-Fi and SpotPass content in-store," said Chris Homeister, senior vice president of entertainment for Best Buy. "As a retail partner for SpotPass, this is another way that we're delivering best-in-class gaming experiences at our stores across the country."
The Nintendo 3DS will automatically connect to the Best Buy service in the stores through its built-in WiFi functionality and use the SpotPass feature to offer downloadable content like gaming extras and movie trailers as well as other exclusive offers.
Not sure exactly what kind of content we're talking about here, but I'm assuming it'll be more than just ads for Best Buy sales and such. I suspect Nintendo will offer up some exclusive demos or game add-ons like they've done with Toys'R'Us and the Pokémon promotions. I just can't wait for June 7 so I can finally use the rest of my 3DS!