Jack Tretton was recently interviewed by Forbes magazine, in which he discusses the Vita, PS3, and Sony's general philosophy toward the role of its products in an evolving market. Tretton painted the company as having a broader appeal than its counterparts -- with Nintendo catering to the "casual, young audience," and Microsoft aiming for shooter enthusiasts - with Playstation balancing the appeal to that elusive non-gamer audience while satisfying the "hardcore" crowd. The interviewer asked the SCEA CEO about the company's plan for a successor to the PS3, which was met with the most unfortunate reply that, as far as Sony is concerned, it won't be making its debut anytime soon, regardless of Nintendo's forthcoming entry into the console market.
From the Forbes interview:
PlayStation 3 is really just hitting its stride. And technologically, I don't think it's possible to provide any advancement beyond what we have. What we've seen from the competition is trying to add features that already exist in PlayStation 3. We invested heavily in that, we rolled a very heavy rock up a steep hill, through the launch period. But now I think that all pays off, and we've got a long run way behind it. So, I wouldn't look for any discussion of a next generation PlayStation for quite some time.
More after the jump!
Tretton did also take a swipe at Nintendo, remarking that "If you're looking at being a multimedia entertainment device, if you're looking at high def gaming, that was 2006 for us." This brings to mind earlier, thorny sentiments about Nintendo, particularly Tretton's remarks that likened Nintendo handhelds to "babysitting tools," and that "no self-respecting twenty-something is going to be sitting on an airplane with one of those" - thus implying that any twenty-somethings who do in fact own them must be overgrown man-children, a burden that can only be lifted with the purchase of a PSP. I criticized him at the time for being rather irresponsible, and I echo those criticisms now. There's a fine line between making jabs at the competition, and shooting your mouth off. I'm not tremendously well-versed in corporate strategy, being no greater than a Private in the Prole Army and all, but it stands to reason that smugness is not the best way to promote your brand. Adapting a line from the tome of corporate platitudes, every Nintendo customer is a potential Sony customer. Regardless of one's feelings about competition, the more professional approach would be to illustrate why the PS3 is a better value for the money. But I digress.
Personally, I don't put a whole lot of stock in the notion that Sony is taking its sweet time with a follow-up to the PS3. If the rumors that Microsoft will be announcing a new console at E3 2012 turn out to be true, Sony risks being late to the party (again), and as 1UP notes, we're coming up on six years since the PS3's launch. The Unreal 3 "Samaritan" tech demo gives us some insight into what next-gen graphics could look like, and it's most impressive. Now it's just a matter of getting the hardware to run it.