Now this is a game I would totally play!
Unfortunately, as yet, it's just a merchandising deal struck between Capcom and Sanrio, Inc. They're creating a new line of co-branded Street Fighter-themed merchandise that will launch in the fall of 2012. That's a long time to make us wait for Hello Kitty dressed in Street Fighter costumes. Unfortunately, there's no actual details about what kind of merchandise they're working on or where you'll be able to buy it at this time.
"Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise," said Joshua Izzo, Director of Licensing, Capcom Entertainment, Inc. "The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters."
I have absolutely no idea who thought this up, or what they were smoking when they did so, but I will freely admit that I will be first in line if there's some kind of a T-shirt with Badtz Maru in a Ryu gi!