When preordering an unreleased product, sometimes promises get broken. Ship dates get shuffled around, prices adjust, and customers get upset. What you do is address their concerns in a polite and respectful manner and do whatever you reasonably can to accommodate their complaints.
What you don't do is behave like Paul Christoforo, President of Ocean Marketing and the folks behind the Avenger controller, and demean your customer. You don't insult them and dismiss their complaints. You don't abuse the use of punctuation while doing so. And you most definitely don't start slinging crap at Penny Arcade and PAX. Regardless of whether you like Gabe and Tycho, they are tastemakers in gamer culture, and adding them to your PR shitstorm is a good way to tank your entire product.
Kind of a shame since the product, while hideous, looked kind of interesting. I'd suggest spending your dollars elsewhere; you don't deserve abuse from a company you're trying to support.