Line-ups into the hundreds heralded the arrival of the world's newest video game console today in Japan in a scene that's become a hallmark of modern hardware launches.
The PlayStation Vita, Sony's next generation handheld, is officially upon us.
The much-hyped system comes amid questions about the viability of the business model itself - though given that its rival, Nintendo's 3DS, just blew past 11 million units in less than a year Sony should (ironically) take heart. In even more encouraging news for Sony, Vita entirely sold out of its pre-orders days ago, leading to the company pushing another 200 000 units onto the market.
The success of the console would not only be a good sign for the industry, but it could be a big win for Sony. The tech giant is expected to post its fourth annual loss this year, and was hit hard by this year's natural disasters in Japan.
The PlayStation Vita will be available in regions outside Japan on February 22, 2012. For more coverage, click here.