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Blizzard Attempts To Woo Back Former WoW Players

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World of Warcraft: It devours time, leads one's finger's down the road to repetitive strain injury, and according to a recent Pew Research poll, is responsible for 90% of beards grown out of neglect. Arguably the most popular MMO in history, WoW is not alone in the virtual realm; BioWare's Star Wars: The Old Republic is the new kid in town - donning the latest bling/pixels, a fresh environment, and the general feeling of "new" - and as such, carries with it the implicit threat that it will convert former WoW players, along with their precious, precious dollars.

As an enticement, Blizzard is employing a strategy - one standing in stark defiance of God, nature, and the linear flow of time. The "Scroll of Resurrection," allowing current WoW player to lure their comrades back to the hive mind, will include additional benefits for both parties.

From Game Informer:


The person sending the scroll will receive a new Spectral Gryphon or Spectral Wind Rider mount if the friend accepts and pays for at least a month of subscription. The person receiving the invite gets even greater prizes. In addition to a week of free game time, they will get a free upgrade to the most recent Cataclysm expansion pack, the ability to switch servers or factions on a character for free, and -- here's the awesome part -- one character instantly lifted to level 80.

So what do you think, gamers? Are you a former WoW enthusiast, and if so, does Blizzard's latest offer tempt you to to rejoin the fold? Sound off in the comments section below!

7 Comments

I've never played WoW, but I'm a recovering Diablo II addict. Twas a time in college when I started ignoring my friends and loved ones to click, click, click for hours. Only when it dawned on me what a fruitless hamster wheel it was was I able to shake the habit. It didn't destroy my life or anything, but it's the only time I've actually been concerned about a game addiction. I've forbidden myself from ever playing a Blizzard RPG since then :)

I've since moved on to Dungeon Crawlers that have more replay value and are less manipulative in their addictive qualities (Champions of Norrath and Champions: Return To Arms are my faves!) As for WoW, I can only imagine how addictive it is with Blizzard behind it. I have heard the Blizzard game design philsophy as similar to a slot machine... click click click LOOT click click click click LOOT (repeat). That said, they are very good at what they do, and I've always been in favor of separating fools from their money.

Branovices said:

I don't consider a person getting an effort-free level 80 the "awesome" part.

Eli said:

People leave WoW because they are BORED. Allowing people to instantly level to 8o so they can skip the content is NOT a solution. You're basically saying that ALL OF THAT content is WORTHLESS and that the message is not to FIX it, not to RETHINK what was wrong, but just to IGNORE it and treat it like it doesn't exist. That is such a kick in the face to people who were loyal and dedicated to the game and that same - now useless content - since the beginning of WoW.

Vance said:

Haha Eli has a really good point. I did accept my friends Scroll and am going to take my free week and free 80, but I do think the whole thing is a little ridiculous.

Laurie said:

As someone that's had a hard time encouraging people to come back to the game because I have max level toons and they don't, this is a fantastic incentive. With only 5 levels to play catch up with, it makes the prospect of returning to the game a more appealing one.

That said, it would be awesome if they gave a similar feature to existing paying players. I am not a huge fan of the whole levelling process, but I have 3 max level toons. If I ever wanted a fourth, I'd have to create it at level 1 (unless it was a DK) and go through the whole grind all over again. That is not terribly interesting to me, but being able to create a character at, say, level 80? Heck yes.

That said, kudos to Blizz for this new (if temporary) Scroll of Resurrection. I think it's a great idea.

CJ - UK said:

Your opening line made me laugh "leads one's finger's down the road to repetitive strain injury", I still suffer pain from pressing those two darn mouse buttons almost every waking hour for over 2 years! But seriously, I went cold turkey to come off it and I'm never going back. Never!

Shane said:

I feel that it's great as i already have an 80, but if you were a level 5 player who has never experienced the content, nor had a chance to learn their class and instantly have an 80... this is an opportunity for some messy level 80's. =p

It's got me back with the free Cataclysm upgrade, even if just for a while.

And girls who like girls who like rumble packs!

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Shane on Blizzard Attempts To Woo Back Former WoW Players: I feel that it's great as i already have an 80, but if you were a level 5 player who...

CJ - UK on Blizzard Attempts To Woo Back Former WoW Players: Your opening line made me laugh "leads one's finger's down the road to repetitive strain injury", I still suffer pain...

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Vance on Blizzard Attempts To Woo Back Former WoW Players: Haha Eli has a really good point. I did accept my friends Scroll and am going to take my free...

Eli on Blizzard Attempts To Woo Back Former WoW Players: People leave WoW because they are BORED. Allowing people to instantly level to 8o so they can skip the content...

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