Nintendo is at it again with another odd music/videogame team-up. I mean, Beyonce shilling Style Savvy for the DS kinda made sense, as she had a fashion line. But Hilary Duff and nintendogs? Well, now we have tween boy band Big Time Rush promoting Mario Kart 7!
Basically, the Nickelodeon-created band is going on tour in the US this summer, and will offer up hands-on demos of the 3DS racer, photo ops, and prizes. They'll also have Miis of the band members available for download.
"We couldn't be more excited to take Mario Kart 7 out on the road for our tour this summer," said Big Time Rush. "We are all huge Nintendo fans and our new partnership provides a cool way to share the fun of Nintendo 3DS with people all over the country."
I just don't see the connection. And they don't really look particularly convincing in the commercial. (They do, however, look frighteningly over-styled...) But hey, the boys are cute. (Why else did you think I was writing about this?)