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New Wreck-It Ralph Media Feature Bad-Guy Support Group, Bowser, Zangief, And Q-Bert

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Video game movies have a long and illustrious history of being A-class, numero-uno, horseshhhh...uhhhh...yeah. Some of the most awful pieces of crap that have ever been pressed into celluloid and smeared into the undeserving eyes of the world have originated as some of the best video games ever made (not that I'm referencing specific properties like Super Mario Bros. or Street Fighter, mind you...) Meanwhile, movies that have clearly been built on the concept of video games have fared a bit better. And the folks at Disney seem to be learning from the financial success of the Tron films with Wreck-It-Ralph, a movie built on the bones of video gaming, but not scaffolded around a particular franchise.

Wreck-It-Ralph is the eponymous story of a video game villain (whose broad character strokes clearly reference Donkey Kong) who decides that he wants to be a hero. The rest of the film follows him through various gaming homages and tropes as he jumps from game to game in an effort to prove himself. See how many references you can pick up in the new trailer, embedded above, which also features a scene from a villain support group that includes Bowser, M. Bison, ghosts from Pac-Man, Dr. Eggman, and Zangief, and in a new one-sheet poster for the film that has Sonic and Q-Bert as well.

It could be a rather shrewd play on Disney's part to lure children out to a movie about video games that they love, as well as the current generation of young parents, many of whom were raised playing as or against the characters they see in the ads. After all, nostalgia has a proven record of bankability.

Wreck-It-Ralph features Sarah Silverman, Jane Lynch, and John C. Reilly, and will hit theatres on November 2 in North America and in a rather staggered, complicated schedule elsewhere in the world.

2 Comments

Gamescook said:

I wonder how they account for the fact that there's more than one arcade in the world playing multiple copies of the same game with the same characters at the same time.

Anth said:

Just so you know, this clip seems to be on auto-play. It is probably not a big deal once this moves to the second page but it is a bit startling to check the site and hear it playing randomly.

Also, I heart Wreck-It Ralph and can't wait for it to come out!

And girls who like girls who like rumble packs!

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Anth on New Wreck-It Ralph Media Feature Bad-Guy Support Group, Bowser, Zangief, And Q-Bert: Just so you know, this clip seems to be on auto-play. It is probably not a big deal once this...

Gamescook on New Wreck-It Ralph Media Feature Bad-Guy Support Group, Bowser, Zangief, And Q-Bert: I wonder how they account for the fact that there's more than one arcade in the world playing multiple copies...

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