Proudmoore is the unofficial LGBT-friendly server in World of Warcraft. Some openly gay players chose the server as their home and began to form gay guilds. The first guild to tout being “LGBT friendly” was asked to stop promoting this message by Game Masters, because it was against the terms and conditions. GMs stated that,
“Topics related to sensitive real-world subjects—such as religious, sexual or political preference, for example—have had a tendency to result in communication between players that often breaks down into harassment.”
This quickly escalated to a legal battle, and Blizzard has since changed their stance on recruiting. Now LGBT players have their own unofficial server where they explore the world Azeroth in peace. It’s been about eight years since the controversy took place. I wanted to check in on Proudmoore to see how things were going, and so I made a fresh new character on the server to trade chat with some LGBT guild members.